How leaders inspire action

WHAT we do (neal cortex, rational).
HOW we do. (lymbic brains, feelings, decision making)
Understanding WHY is the most difficult.

erlauer2003_fig1.1
limbic brains

Challenging the status quo, think differently: then we make beautiful designed computers, easy to use. Reverse marketing. Who are we talking of?

Technology-Adoption-Lifecycle

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