Hugarty on advertising

1. Find a philosophy and tell the truth. It this the best you can give to consumers.
2. People have 10 years to do great work. Then they repeat. Have new ideas every day. How you move from a 10 to 25 years career? Always look. Read, walk around, look, watch. Never become cynic. Don’t use headphones, you’re not listening, don’t put yourself in a bubble. Put yourself in the world.
3. Take control. You can’t have a creative company if the less creative people are on the top of the company.

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