The true origin of dabbin

Many of you think that Pogba has been the first to start the “dabbin” movement after scoring a goal. But… as always happens in these cases we have to go back to the real source of these trends. And we found out that the first was Cam Newton, the Carolina Panthers quarterback. Watch this video…

Hugarty on advertising

1. Find a philosophy and tell the truth. It this the best you can give to consumers. 2. People have 10 years to do great work. Then they repeat. Have new ideas every day. How you move from a 10 to 25 years career? Always look. Read, walk around, look, watch. Never become cynic. Don’t…

Dig a Pony

This allegory is about a kid who was incredibly optimistic and naive. just bright sunshine all the fuckin’ time for this kid. And his parents enjoyed his enthusiasm for life and everything but thought it might not serve him well in the cold, hard reality of the future. they tried several tactics but his sunny…

Il primo atleta Red Bull su Periscope è Carlos Sainz

In diretta dall’ateneo Roma Tre di ingegneria, dopo aver incontrato e risposto alle domande degli studenti, il pilota di F1 della Scuderia Toro Rosso ha risposto ad altre decine di domande in real time attraverso Periscope, la nuova app mobile di Twitter per condividere video in diretta, interagendo direttamente con gli “spettatori”. Otto minuti intensi,…

Think Different. Really.

Probably the best marketing lesson ever made. Almost 20 years ago, things we’re changing and Steve Jobs was the force that pushed his company forward, through a real innovative state of mind that pervaded everything from the production to distribution, from manufacturing to brand marketing and advertising. But the starting point has always been the…

Esserci

Il modo con cui molte persone attaccano Apple mi ricorda quello con cui molti italiani attaccano Renzi. Se tutta questa gente che piega iPhone, li lancia dal balcone, li sostiene essere la brutta copia dei Samsung può farlo, è perché un signore (purtroppo deceduto) che ha formato e riformato un’azienda (quella invece c’è ancora con…

Big Rock, you rock

Ho incontrato Marco Savini in una giornata calda in H-Farm, durante uno degli appuntamenti di #RedBullRedLane. Ci siamo intesi subito e qualche giorno dopo mi ha chiamato per raccontarmi della sua Classe X, la classe del suo Master. Voleva organizzare un contest, una gara, sfidante per i suoi studenti e utile per Red Bull. Abbiamo…