Abbiamo incontrato Gianmarco Tamberi

Il neo-campione del mondo di salto in alto indoor è venuto a trovarci e abbiamo organizzato un Periscope #askGimbo. Ecco cosa ne è venuto fuori.

Hugarty on advertising

1. Find a philosophy and tell the truth. It this the best you can give to consumers. 2. People have 10 years to do great work. Then they repeat. Have new ideas every day. How you move from a 10 to 25 years career? Always look. Read, walk around, look, watch. Never become cynic. Don’t…

New year resolutions 2016

Eccoci di nuovo con il classico esercizio di fine/inizio anno, dove si cerca di fare un riassunto dell’anno passato e ci si prepara per il nuovo. L’esercizio consiste nel confrontare la lista dei buoni propositi e verificare l’effettivo completamento e, conseguentemente, preparare la lista per l’anno entrante. La metto giù subito dura: non sono stato…

How leaders inspire action

WHAT we do (neal cortex, rational). HOW we do. (lymbic brains, feelings, decision making) Understanding WHY is the most difficult. Challenging the status quo, think differently: then we make beautiful designed computers, easy to use. Reverse marketing. Who are we talking of?

Dig a Pony

This allegory is about a kid who was incredibly optimistic and naive. just bright sunshine all the fuckin’ time for this kid. And his parents enjoyed his enthusiasm for life and everything but thought it might not serve him well in the cold, hard reality of the future. they tried several tactics but his sunny…